ICC Global creatives
ICC social media work done via EDP
Created for the ICC through Engage Digital Partner during the World Cup, this series of cricket creatives was conceived and designed to build a visual narrative around the tournament. Rather than treating each creative as a standalone piece, I developed the work as a connected story, capturing the tension, anticipation, and momentum as the tournament progressed towards the final. I was closely involved in both the creative concept and visual execution, with the series designed to keep audiences engaged throughout the build-up to the biggest moment of the tournament.